Building A Brand With Employee Voices

Episode Overview

Nowadays we rarely purchase anything before checking out the reviews. Why? Because we believe they will give us the real, reliable, honest inside track on whether we're about to make a great purchase or help us avoid a terrible mistake. The same is happening when it comes to job-hunting, for the same reasons. Checking out websites like Glassdoor, to see what employees really think, feel and say about a business is becoming more and more popular.

 

In episode 16 of the Sticky From The Inside podcast, your host Andy Goram, talks to Caroline Cuthbertson, from Sky Betting & Gaming, a company who recently made it onto Glassdoor's Top 50 Places To Work in The UK, who looks after the marketing strategy for their employer brand and is well placed to reveal what it really takes to make it onto such a list and what the real benefits of that are.

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Useful Links

Follow Caroline Cuthbertson on LinkedIn here

Find the HBR Article on 12 Attributes of a Truly Great Place to Work here

Find the HBR Article on the 6 employee types and the role work plays here

Find the Glassdoor UK website here

Find the Great Place To Work UK website here

Find the Sunday Times Top 100 Best Companies To Work For List here

Full Episode Transcript

Get the full transcript of the episode here