Professor Zach Mercurio thinks Company Purpose is getting a bit too popular. In their engaging conversation on Company Purpose and Mattering, Andy Goram asks Professor Zach Mercurio to explain himself. They discuss the fact that purpose is not new, it's something that's innate in humans. Why purpose gets into trouble when it's used as a tactic and not a genuine driver of why you exist. When proclaiming your purpose is akin to being a bad comedian. How questions a toddler can answer may help. The differences between having a purpose and being purposeful and what that really means. Why these things are common sense but not common practice. The difference between the meaning "of" work and the meaning "in" work. The impact of mattering and significance at work and a whole bunch more stuff. Plus of course, 3 fabulous Sticky Notes that summarise the key take outs to help you improve!