Thursday Jan 07, 2021
Unified Business Purpose
Episode Overview
Andy speaks to Julian Saipe, former opera singer, entrepreneur, business leader, and now an international executive coach and member of the Forbes Coaches Council about the power, benefits and pitfalls of bringing a unified purpose to a business.
Julian talks about his experiences of being an entrepreneur and his purpose journey from the solo "vanity trip" to an involving and inspiring collective approach, as he recalls taking Zafferano, one of London's highly acclaimed food and event management brands, from conception to exit over 15 years.
In this conversation, they cover topics like opera (!), singing for the Queen Mum, dreams, humanity, authenticity, employee engagement, the role of straplines, reinventing organisations, purpose as a 100 year project and examine what might be behind a leader's struggle to embrace and make the most of having a unifying purpose driving their business forwards.
Plus, Julian leaves behind his 3 Sticky Notes on the virtual walls of the Sticky From The Inside studio, in an attempt to help you successfully think about and develop your own unifying purpose. A list of useful links and a full transcript of the show can be found lower down in these Show Notes.
Join The Conversation
Useful Links
The Full Podcast Transcript
Here's a full transcript of the whole episode, so you can check out what we said in more detail. It was originally automated, but I've done my best to tidy it up, and I think it's pretty accurate, but if there are errors please accept my apologies :)
See the full episode transcript here
Comments (0)
To leave or reply to comments, please download free Podbean or
No Comments
To leave or reply to comments,
please download free Podbean App.