Traditional management training struggles to cope with the diversity of requirements that an organisations employees need developing, and the cost of building programmes to suit all those needs. The result can be a range of broad programmes that attempt to cover as many bases as possible, or that just cover the basics. At an exec level, organisations turn to coaching as the way to help a smaller, more manageable number of people develop and maximise their effectiveness, impact and potential. What if you could cost effectively take that approach to development with all your people? Andy Goram talks to Paul Burton, who's found a way to do it.