The Sticky From The Inside Podcast
Sticky From The Inside is the go-to podcast for anyone looking to transform their workplace into a thriving, competition-crushing powerhouse. We’re on a mission to change the fact that 65% of employees worldwide are disengaged from their work—because that’s not just bad for business, it’s a waste of time and talent. Each episode, we bring you dynamic conversations with global experts, thought leaders, and innovative thinkers who share their strategies, stories, and secrets for building a “Stickier Business”—a place where employees are passionate, customers are loyal, and success is the norm. If you’re ready to boost employee engagement, create an unbeatable workplace culture, and lead with impact, tune in and discover how to build a business that people love from the inside out.
Episodes

Thursday Jul 22, 2021
Work Happy, Like A Comedian
Thursday Jul 22, 2021
Thursday Jul 22, 2021
Episode Overview
How is working like a comedian the key to a happier working culture? Andy Goram discusses the surprising parallels with guest, stand-up comic, trainer, coach and founder of "Happy At Work", Mel Byron. The pair talk about the process comedians go through to get to the outcomes they are looking for and how that directly relates to how leaders and employees can up their engagement, productivity, performance and positive outcomes.
During the lively conversation, the pair discuss the parallels between the processes a comedian goes through to make people happy, and how many of these follow-through at work. Topics such as storytelling, spaghetti towers, Norvig's interpretation of The Gettysburg Address, Voltaire, Archimedes, Thomas A' Beckett and the 40's film actress Kay Francis are all covered and give listeners some practical thoughts to take away and start making their working lives a bit happier.
Join The Conversation
Find me on LinkedIn here
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Check out the Bizjuicer website here
Download the podcast here
Useful Links
Follow Mel Byron on LinkedIn here
Checkout Mel Byron's website here
Follow Mel Byron on Twitter here
Follow Mel Byron on Facebook here
Find the Peter Norvig - Gettysburg Address Presentation and Video here
Find John Yorke's book - Into The Woods here
Full Episode Transcript
Get the full transcript of the episode here

Thursday Jul 08, 2021
The Power of Belief
Thursday Jul 08, 2021
Thursday Jul 08, 2021
Episode Overview
Belief can do amazing things. It can create razor-sharp focus on a vision, create an iron-will, build resilience to the toughest challenges, and unleash your maximum potential. Belief can form a major foundation of a great and successful culture and be a heavy influence on, engagement, alignment and ultimately performance.
In episode 18 of the Sticky From The Inside podcast, host, Andy Goram goes solo for a change and uses the remarkable turnaround in the fortunes of the Premiership Rugby team, Harlequins, to illustrate the incredible power culture can play in extracting the maximum personal and team benefits of aligning purpose, authentic identity and belief.
Join The Conversation
Find me on LinkedIn here
Follow the Podcast on Instagram here
Follow the Podcast on Twitter here
Check out the Bizjuicer website here
Download the podcast here
Useful Links
Watch the Joe Marler "Big Boys Don't Cry" Documentary,

Thursday Jun 24, 2021
Emotional Intelligence & The New Workplace
Thursday Jun 24, 2021
Thursday Jun 24, 2021
Episode Overview
The future of an engaging, post-pandemic workplace is a matter of debate right now. Is hybrid-working here to stay? Will remote-first be the norm? Or will we all be back in the office 5 days a week before we know it? Who knows? In all this debate, where is the voice of the employee, and are managers and supervisors emotionally equipped to ask the right questions to hear it and respond effectively?
Well, in episode 17 of the Sticky From The Inside podcast, host, Andy Goram is joined by the Founder of EI Evolution, Emotional Intelligence Coach, and Ted X Talker, Sandra Thompson to work all that through.
Join The Conversation
Find me on LinkedIn here
Follow the Podcast on Instagram here
Follow the Podcast on Twitter here
Check out the Bizjuicer website here
Download the podcast here
Useful Links
Follow Sandra Thompson on LinkedIn here
Follow Daniel Goleman on LinkedIn here
Follow Lisa Feldman-Barrett on LinkedIn here
Check out the EI Evolution Summit here
Visit the EI Evolution website here
Full Episode Transcript
Get the full transcript of the episode here

Thursday Jun 10, 2021
Building A Brand With Employee Voices
Thursday Jun 10, 2021
Thursday Jun 10, 2021
Episode Overview
Nowadays we rarely purchase anything before checking out the reviews. Why? Because we believe they will give us the real, reliable, honest inside track on whether we're about to make a great purchase or help us avoid a terrible mistake. The same is happening when it comes to job-hunting, for the same reasons. Checking out websites like Glassdoor, to see what employees really think, feel and say about a business is becoming more and more popular.
In episode 16 of the Sticky From The Inside podcast, your host Andy Goram, talks to Caroline Cuthbertson, from Sky Betting & Gaming, a company who recently made it onto Glassdoor's Top 50 Places To Work in The UK, who looks after the marketing strategy for their employer brand and is well placed to reveal what it really takes to make it onto such a list and what the real benefits of that are.
Join The Conversation
Find me on LinkedIn here
Follow the Podcast on Instagram here
Follow the Podcast on Twitter here
Check out the Bizjuicer website here
Download the podcast here
Useful Links
Follow Caroline Cuthbertson on LinkedIn here
Find the HBR Article on 12 Attributes of a Truly Great Place to Work here
Find the HBR Article on the 6 employee types and the role work plays here
Find the Glassdoor UK website here
Find the Great Place To Work UK website here
Find the Sunday Times Top 100 Best Companies To Work For List hereFull Episode Transcript
Get the full transcript of the episode here

Thursday May 27, 2021
Who Owns Culture and Engagement?
Thursday May 27, 2021
Thursday May 27, 2021
Episode Overview
Is asking who owns company culture and employee engagement a good, provocative, or just plain daft question? Well, in episode 15 of the Sticky From The Inside podcast, your host Andy Goram, talks to ex-Madison Avenue agency guy and international business consultant, Michael Taylor, to see where the answers may lie.
But did they answer the question? Well, it was a bit more complicated than that and their conversation is a journey that covered everything from traditional ownership, the creation of fiefdoms and silos, the employee eco-sphere, customer experience, brand alignment, leadership, shortening returns horizons and the positive opportunities that lay ahead.
Join The Conversation
Find me on LinkedIn here
Follow the Podcast on Instagram here
Follow the Podcast on Twitter here
Check out the Bizjuicer website here
Download the podcast here
Useful Links
Follow Michael Taylor on LinkedIn here
Full Episode Transcript
Get the full transcript of the episode here

Thursday May 13, 2021
How To Liberate Your Talent
Thursday May 13, 2021
Thursday May 13, 2021
Episode Overview
"There's a war for talent", or so we've been told, but in Episode 14 of the employee engagement and company culture podcast, Sticky From The Inside, Andy Goram of Bizjuicer, chats to Dr. Maggi Evans, who sees it very differently. She believes there are huge benefits to liberating the talents of your existing workforce and provides some simple, practical steps to begin doing that.
Maggi is a business psychologist, consultant and author of the book From Talent Management to Talent Liberation and in this episode, she and Andy discuss the practical steps that will help you perform your own internal talent alchemy and maximise the associated benefits for all.
Join The Conversation
Find me on LinkedIn here
Follow the Podcast on Instagram here
Follow the Podcast on Twitter here
Check out the Bizjuicer website here
Download the podcast here
Useful Links
Follow Maggi Evans on LinkedIn here
Follow Maggi Evans on Twitter here
Get the book Talent Management to Talent Liberation here
Read a Forbes review of the book here
Watch Maggi Evans Talent Liberation interview here
Find Simon Sinek's book The Infinite Game here
Watch Phillipa Dengler's TED Talk here
Watch Kim Scott's Radical Candor TED Talk here
Find Aaron Dignan's Book "Brave New Work" here
Full Episode Transcript
Get the full transcript of the episode here

Thursday Apr 29, 2021
Re-establishing Teams & Culture
Thursday Apr 29, 2021
Thursday Apr 29, 2021
Episode Overview
In episode 13 Andy Goram is joined by Andrew Deighton from AWD Development Solutions to discuss the practical steps businesses can take to try and rebuild or re-establish teams and cultures that have been affected by the last tumultuous year.
In this honest, practical conversation, Andrew shares his own experiences of working in great teams and the lessons he's learnt from working with and watching strong team leaders. These are the things he now puts into practice as he helps businesses improve their teams and culture. His book The Exceptional Team blueprint, which he's not plugging in this episode is a great and timely resource for people and businesses looking to build better teamwork and fashion a strong culture going forwards.
Join The Conversation
Find me on LinkedIn here
Follow the Podcast on Instagram here
Follow the Podcast on Twitter here
Check out the Bizjuicer website here
Download the podcast here
Useful Links
Follow Andrew Deighton on LinkedIn here
Follow Andrew and AWD Development Solutions on Twitter here
Visit the AWD Development website here
Get The Exceptional Team Blueprint book here
Full Episode Transcript
Get the full transcript of the episode here

Thursday Apr 15, 2021
What's Gone Wrong With Brand Purpose?
Thursday Apr 15, 2021
Thursday Apr 15, 2021
Episode Overview
In episode 12 Andy Goram is joined by Giles Thomas from MIMO Brands to discuss what's gone wrong with Brand Purpose. It's come in for some real stick recently and there looks to be a whole bunch of confusion with it.
In this honest conversation, Giles and Andy wade through what's going on with Brand Purpose, the link and confusion with the sustainability agenda, why "profit" is not a dirty word, how marketers have to take a large part of the blame for the confusion, why business has to step up, as well as offer up some examples of who's doing it well. Although, even that throws up some controversial suggestions. In the end it's all about linking up purpose, profit, people and planet to the best effect possible - no small feat then!
Join The Conversation
Find me on LinkedIn here
Follow the Podcast on Instagram here
Follow the Podcast on Twitter here
Check out the Bizjuicer website here
Download the podcast here
Useful Links
Follow Giles Thomas on LinkedIn here
Follow MIMO Brands on Twitter here
Follow MIMO Brands on Facebook here
Follow MIMO Brands on LinkedIn here
Visit the MIMO Brands website here
Read the McKinsey article here
Read the Bain & Co. article on Company Purpose here
Read the Bain & Co. article on Brand Ethics and Sustainability here
Full Episode Transcript
Get the full transcript of the episode here

Thursday Apr 01, 2021
Internal Communications That Connect
Thursday Apr 01, 2021
Thursday Apr 01, 2021
Episode Overview
In episode 11 Andy Goram is joined by Katy Kurn of Showoff Communications to chat about the secrets of creating internal communications that really connect with your internal audience. Billions of pounds and work-hours are spent crafting customer communications that aim to cause an emotional response, but normally far less effort is put into trying to get the same response from your people.
In this conversation, Katy and Andy discuss audience planning, segmentation, story-telling, the use of familiar language and how The Three Little Pigs makes for a perfect communication template, amongst many other things. As always, 3 helpful Sticky Notes are left behind at the end to help you make an impact with your internal communications, today.
Join The Conversation
Find me on LinkedIn here
Follow the Podcast on Instagram here
Follow the Podcast on Twitter here
Check out the Bizjuicer website here
Download the podcast here
Useful Links
Follow Katy Kurn on LinkedIn here
Follow Showoff Communications on Facebook here
Follow Showoff Communications on Twitter here
Visit the Showoff Communications website here
Full Episode Transcript
Get the full transcript of the episode here

Thursday Mar 18, 2021
How Do You Take Company Values From Mural To Mindset?
Thursday Mar 18, 2021
Thursday Mar 18, 2021
Episode Overview
Andy Goram chats with Alice Smith and Graham Watson from We Can Creative on the subject of Company Values. As they chat they cover topics such as the value that a good set of company values can bring to a business and the people inside it; the lack of authenticity that's creeping into company values and the harm that can do; how the process of discovering your business purpose and values is a bit like therapy; the importance of leadership and wider involvement in crafting your values; the dangers of copying someone else's values; how to use values to differentiate your brand as well as over-used words that wouldn't get past these guys when working on a values project. And of course a lot more and the 3 Sticky Notes at the end that you can take away to help you craft the perfect values set for your business.
Join The Conversation
Find me on LinkedIn here
Follow the Podcast on Instagram here
Follow the Podcast on Twitter here
Check out the Bizjuicer website here
Download the podcast here
Useful Links
Follow Alice Smith on LinkedIn here
Follow Graham Watson on LinkedIn here
Follow We Can Creative on Facebook here
Visit the We Can Creative website here
Find Magid Magid's book - The Art of Disruption here
Full Episode Transcript
Get the full transcript of the episode here